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Mapp Blog

Digital marketing tips to master the customer experience.

Featured post

Accessibility In Digital Marketing: 11 Techniques We Swear By

Did you know websites without accessibility lead to a staggering annual loss of around $7 billion? This figure is predicted to climb by 2030 as the global population ages, and demand for accessible services increases.... Read More »

Full Marketing Automation: 4 Technology Must-Haves

Full marketing automation: it’s the leap from sending a standard welcome email to delighting loyal customers with VIP discounts via text or alerts when their favorite items are back in stock. As 63% of companies... Read More »

Valentine’s Day Marketing: 4 Brands That Got it Right

It’s that time of year! Valentine’s Day is a special time for many and has become an opportunistic time for marketers. It’s a chance to connect with your audience on a personal level while promoting... Read More »

Is Partial Automation Slowing You Down?

Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are increasing their budgets in this area, aiming to enhance customer experiences in the... Read More »

Boost Your Health And Wellness Marketing Strategy For 2024

The health and wellness market is booming. Once valued at $4.3 trillion in 2020, it’s projected to double to a staggering $8.5 trillion by 2027.  This phenomenal growth is fueled by a new wave of... Read More »

Master Tailored Marketing With Advanced Customer Segmentation

Your customers crave personalized experiences. But as their behavior constantly changes, targeting them with the right message at the right time can feel like trying to score a game-winning shot with a moving basket. But... Read More »

Data Analysis Made Easy with Mapp Marketing Cloud’s Analytics Solution

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in analytics solutions, how they structure your data can extend beyond marketing to encompass overall business activities.... Read More »

A 2023 End of Year Message From Our CEO, Steve Warren

Progress and Unity: A 2023 End of Year Message from Our CEO Steve Warren  Season’s Greetings from Mapp! As we approach 2024, we reflect on a year of significant growth, technological advancements, and valuable partnerships... Read More »

Take Control of your Marketing with Naming Conventions

Marketing can be overwhelming, especially when collaborating with multiple departments or agencies. Managing multiple channels and campaigns can be like juggling too many balls at once. It’s easy to drop or lose track of which... Read More »

How To Measure Email Engagement In Your Marketing

You’ve mastered the art of email marketing from personalization, targeted segmentation, and email design to compelling content. But how do you gauge the impact of these strategies? Measuring email engagement is key to understanding your... Read More »

Mastering Email Marketing in the Customer Journey

63% of marketing decision-makers utilize automation in their email marketing. But are you using email automation in the most strategic way that benefits your business? Without a clear strategy or rooting in data-driven insights, you... Read More »

Meet the Mapp AI Assistant!

We’re thrilled to reveal the Mapp AI assistant, our newest addition to Mapp Marketing Cloud! Our AI Assistant was developed with marketers in mind who tackle common ongoing challenges: trouble managing large volumes of data,... Read More »

Unlock Your Email Database: Target, Manage, and Engage Customers to Boost Sales

Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of 392.5 billion daily emails projected for 2026, it’s no wonder recipients are selective... Read More »

Gmail and Yahoo Updates: What’s Changing & Inbox Security Enhancements Explained

As frontrunners in the email space, Gmail and Yahoo often set the pace for providers in the digital marketing space.  Together, these two providers account for 31.52% of email clients*.  In early October, both Gmail... Read More »

Your Black Friday Marketing Strategy to Turn Peak Sales into Loyalty

Black Friday, Cyber Monday, and Christmas Holidays are an opportunity to give your annual sales performance a boost! Marketers often approach their Black Friday marketing strategy with customer acquisition in mind, as shoppers activate their... Read More »

Email Marketing Best Practices: Top Tips for Boosting Campaigns

Our State of Customer Experience 2023 survey revealed that email is the top channel marketers leverage in their campaigns. But with so many emails popping into inboxes daily, consumers are a tough crowd to impress.... Read More »

Navigating the Data Ocean: The Power of Real-Time Data Streams

In today’s digital era, the quantity and diversity of available data have reached unparalleled levels. Companies are surrounded by an abundance of information generated through various channels and platforms. As real-time information is crucial to... Read More »

How Mapp Marketing Cloud’s Data Models Enrich Customer Profiles

Leveraging customer data fully is no longer an advantage – it’s necessary. A Customer Data Platform (CDP) empowers you to make sense of your data for data-driven marketing. But are your chosen solution’s backend data... Read More »

Wrapping Up Insight-Led Marketing Stories With High Street TV, Factfinder, Schmack, & Maarten Ectors

Our insight-led marketing conversation continues! Last week, we held our 4th event of the series in partnership. Brands, customers, and partners gathered at our London office, leaving with valuable insights to ignite inspiration among marketers.... Read More »

iOS 17: What Marketers Need to Know About Apple’s Link-Tracking Protection

Apple’s forthcoming iOS17 is set to enhance the users’ private browsing experience. This includes a new anti-tracking system, known as Link Tracking Protection, to prevent users from being tracked via hyperlinks. “These new efforts are... Read More »

When Email Marketing Meets Digital Analytics

Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities with your overall business objectives. By evaluating success and monitoring campaigns using the right data at the... Read More »

The Future of Email: A Technical Perspective

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for years and have been working diligently to contribute to this goal.... Read More »

First-Party Data Strategies Every Marketer Should Know

As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their marketing strategy. Surprisingly, only 28% of businesses have a strategy for the death of... Read More »

Increase Engagement & Conversions with Customer Insights

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your website, and the next day, they’ve switched to your competitor. It all comes down... Read More »

Wrapping Up Insight-led Stories with PizzaExpress, Riverford, and Fresh Relevance

We’re riding an incredible wave of success with our events, and it’s only getting better! Our London office hosted our third Insight-Led Marketing Stories Event, sponsored by our valued partner Fresh Relevance. Our customers PizzaExpress... Read More »

Dear Marketers: We Need To Talk

Another Year, Another Mixed Bag of Results. First of all, this is not an intervention! Through the ups, the downs, the opportunities, and the challenges, it’s been a wild time for businesses. While some managed... Read More »

Magento Users: It’s Time to Go Insight-Led

Every data source in your marketing ecosystem is a puzzle piece. Connect these platforms and data sources together, and you’ll gain a unified view of your customer’s journey. But sometimes, your Magento puzzle piece doesn’t... Read More »

Mapp Marketing Cloud June Update 2023

The season of renewal and growth is here, and we’re excited to announce the arrival of the much-anticipated Mapp Marketing Cloud June Update. We’re excited to share our nine new features and updates for marketers... Read More »

Customer Lifetime Value: The Secret to Boosting Your Revenue

Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe you look a layer deeper to understand conversion rates, net profit margin, and revenue. While these metrics tell... Read More »

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